The Warrior Marketer

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"A fine line separates a FIGHTER from a WARRIOR. One is motivated by reason, the other by purpose. One fights to live, while the other lives to fight."   

Hopefully, the quote above inspired you and made you realize that this book that you’re reading now is unlike any other. It was written with internet marketers in mind because most of them face certain issues that are very unique.  

While most self-help books will congratulate you on taking action and buying these books… that’s not going to happen here. All too often, a quote by Lao Tzu is tossed around just to make people feel good… “A journey of a thousand miles begins with a single step.”  

People read this quote and feel very happy when they take the first step. Every New Year’s Day, millions of people decide to lose weight and get fit. Their ‘single step’ involves them paying money and signing up for a gym membership.

 Customer Relationship Marketing 

 CRM marketing is a powerful tool that many marketers are still overlooking today, yet it can make you more efficient and increase your marketing efforts.  

If someone asked you how many customers you had in your region, could you tell them? If you were asked how many sales prospects, you had, would you know?  

Using CRM it is important to divide your customer data base into segments or regions, because if you don’t when you send out that email message, everyone is going to get it and at best it will result in a low response and worse it will annoy customers and have them drop off your mailing list. So how does one build a strong database that will improve your marketing results?  

1. Watch Your Data Quality 

At the base of your marketing being effective is the need for access to good quality data. You need to get as much information on a company or person as you can. You can uses Google or LinkedIn to find out more about a person. There are other business directories that can be helpful. The minimum information you should have is their address, telephone number, email and title. You can also add your interests. Add the information you find to your CRM database.  

2. Maintain a Good Database 

In order to maintain a good database you need to be updating it regularly. This should not just be the job of the marketing department but it should also involve other departments that access the information. They will also have opportunities to update information. For example, a customer phones in with a complaint and they the customer service rep a new phone number, they need to be adding it at that stage. This is how good solid databases are built.  

3. Have the Ability to Select 

When you have created structured data, it is easy for you to choose based on your target group. You can select one or more target groups for your marketing campaign to target. For example, maybe you want to run an email campaign that targets those people with the title ‘account manager’ and who are assigned to the salesperson Joey. You will access your CRM software and select with this criteria. It will take no time at all for the list to appear on the screen. There’s no need for Excel or large complicated processes. 

If staff understands the importance of filling in as many fields as possible, you will create a powerful database full of customer information and your marketing campaigns will become stronger and more powerful.   

Internet Business Startup Kit

Many people hear about the benefits of having their own Internet business.  They hear about the ability to work from anywhere, not be tied to a cubicle in an office building, not make money for someone else, and be one’s own boss.  This greatly appeals to many of them, leading them to starting their own Internet business.    

Unfortunately, 95% of Internet businesses fail, many of those not making it past the first year, as many eager business owners fail to recognize that there are critical elements that must be done in order to have a successful business, something many Internet marketers leave out when they are emailing their subscribers with offers.    

Fortunately, this ebook will give you the information you need to set a solid foundation for your Internet business so that you can be among the 5% that is a successful, long-lasting Internet business.